Would you say no to a free $3,000?
First of all, some news that affects you - the name of this newsletter is changing. I got some good advice recently that I've got too many names across all the things I do; I've also rather unhelpfully have had an AI bro nick Told By as a tool name. So, I've decided it doesn't work for me anymore, and that this is going to simplify and become Viralect Weekly. I always produced this newsletter out of my company Viralect, anyway. Viralect is a word I coined to describe how you can literally "speak" the language of virality and content creation, so...expect newsletters under that moniker from now on, with your subscriptions totally unaffected by the name change 😄
Onto the subject of today - I was one of the creators that Facebook courted in the UK earlier this summer to try and lure us into posting Facebook Reels. To do so, I was told I could earn $1,000 a month via the platform's Professional Dashboard if I posted 10 Reels a month, and that if I took part I would be immediately monetised. The offer was only available if you'd never posted a Facebook Reel before.
I'm going to explain why I said yes, what happened to my videos when I put them there, and what the revenue is looking like today. My hot take is...well, you're going to have to read to the end to find out.