Viralect Weekly

Instagram Reels are getting longer - but yours don't have to

I'm building a new tool. Do you want to beta test it?

Is bad storytelling a professional failure?

I accepted Facebook’s bait to post video. Was it worth it?

Meta paid me to post Facebook Reels for four months. The bonus was generous - but the organic pay was atrocious.

What we can learn from: Zandland

I think what Zandland are building is terrifically exciting - here are the notes I took at their Q&A at the Copenhagen TV festival.

You go viral for the wrong reason. What’s your plan?

If you've never heard of a "digital security plan"...you've come to the right place.

TikTok told us who the best health creators are - so how are they doing?

Why are Hannah Fry’s video explainers so good?

Hank Green's cautionary tale for knowledge creators

Making constant video? Churn at your peril

Andy Burnham isn't the first TikTok PM. He's something else.

The first TikTok PM? I'm not buying it.

Want to be on CNN? Become a creator

IRL: Training in DC

The Digital News Report is out. I've read it so you don't have to.

This year's Digital News Report from the RISJ carries stark warnings for a news industry still stuck in their ways and labouring under the weight of Big Tech.

The 360k whale that got away

Hook Repair For: Rachel Reeves

The UK's Chief Finance Minister clumsily begins her TikTok investment; a creator is judged by the court of public opinion for making content whilst driving; and what the hell are AI audience needs?